I have over 10 years of experience creating insightful marketing strategies, designing original digital and print collateral, developing strategic communications plans, writing compelling content, managing, evaluating and improving programs, and developing innovative, user-centered solutions for businesses and nonprofits looking for innovative ways to reach and engage their target audience and break through the noise.
At the core, I am curious to learn how a user engages with an organization in order to build a stronger relationship that is mutually beneficial to an organization’s mission and how their user engages with them, whether its purchasing a SaaS product, donating to research that influences policymaking, or engaging communities in democratic processes. Past clients include: Microsoft, Center for Popular Democracy, Center for Migration Studies, Matriculate, SAP Concur, AT&T, T-Mobile, and Holland America Line.
Areas of expertise include:
- customer/user experience design & design thinking
- qualitative & quantitative research
- data analysis, reporting, visualization & storytelling
- policy & program evaluation & design
- strategic communications (print and digital)
- search optimization
- community outreach, audience engagement, & advocacy
- technology, elections, voting rights, good government, & immigration
Passions include:
- social justice
- racial equity
- voting rights and free and fair elections
- immigrant rights
I hold a Bachelor of Arts in English and Spanish from the University of Washington and a Master of Public Administration in public and nonprofit management and policy with a specialization in advocacy and political action from NYU. I previously served as Editor-in-Chief of NYU’s policy publication, The Wagner Review.
